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| Record | |||||
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Author  |
Krisjanous, Jayne & Wood, Pamela | ||||
| Title | “For quiet nerves and steady poise”: A historical analysis of advertising to New Zealand nurses in the Kai Tiaki Journal 1908-1929 | Type | Journal Article | ||
| Year | 2020 | Publication | Journal of Historical Research in Marketing | Abbreviated Journal | |
| Volume | 12 | Issue | 1 | Pages | 19-52 |
| Keywords | Advertising; Kai Tiaki | ||||
| Abstract | Examines advertising placed within 'Kai Tiaki: The Journal of Nurses of New Zealand' during its first 20 years, when nursing was emerging as an organised and professionalised body of health-care workers. Derives five main themes from undertaking qualitative content analysis. | ||||
| Call Number | NZNO @ research @ | Serial | 1701 | ||
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