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Author (up) Krisjanous, Jayne & Wood, Pamela doi  openurl
  Title “For quiet nerves and steady poise”: A historical analysis of advertising to New Zealand nurses in the Kai Tiaki Journal 1908-1929 Type Journal Article
  Year 2020 Publication Journal of Historical Research in Marketing Abbreviated Journal  
  Volume 12 Issue 1 Pages 19-52  
  Keywords Advertising; Kai Tiaki  
  Abstract Examines advertising placed within 'Kai Tiaki: The Journal of Nurses of New Zealand' during its first 20 years, when nursing was emerging as an organised and professionalised body of health-care workers. Derives five main themes from undertaking qualitative content analysis.  
  Call Number NZNO @ research @ Serial 1701  
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