Krisjanous, J. & W., Pamela. (2020). “For quiet nerves and steady poise”: A historical analysis of advertising to New Zealand nurses in the Kai Tiaki Journal 1908-1929. Journal of Historical Research in Marketing, 12(1), 19–52.
Abstract: Examines advertising placed within 'Kai Tiaki: The Journal of Nurses of New Zealand' during its first 20 years, when nursing was emerging as an organised and professionalised body of health-care workers. Derives five main themes from undertaking qualitative content analysis.
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